Programmatic Career Opportunities

There are many different types of avenues to be explored whilst progressing through your Programmatic professional career. Roles within several types of company are constantly evolving alongside new technologies or shifts within the industry. In order to direct your Programmatic career, it...

READ MORE

What is a Demand Side Platform?

What is a DSP? A Demand Side Platform (DSP) is a piece of software used to purchase advertising in an automated fashion. It is used by advertisers and agencies alike to help purchase ads across a range of formats such as display, video and native. Due to the shift of traditional...

READ MORE

What I learnt from The Programmatic University Grad Week

I’m Ella, and in May I attended The Programmatic University Grad Week. Grad Week is a 5 day training program to help ready graduates for the real world of the digital marketing industry. The team at The Programmatic University asked if I could answer a few questions to help others better...

READ MORE

The Future of Training is Virtual

Virtual training has shown significant growth over the last decade as the expansion of online education has been able to provide companies and learners with the opportunity to develop a wide range of skills. Further, since the COVID-19 outbreak, virtual learning has become even more centric...

READ MORE

How to Begin a Career in Digital Marketing

Digital marketing has seen explosive growth in the past 10 years, estimates say that marketers spent £3.5bn in 2009 compared to £14.bn in 2019 in the UK on this form of advertising. This focus from marketers has been because consumers like you and I are spending more time on devices connected...

READ MORE